After a year on a roller coaster, crowned by an unprecedented summer, the French platform Yescapa gets into gear in 2021 by announcing its third expansion operation in two years, with the acquisition of the German assets of its rival SHAREaCAMPER. Second actor in Germany since 2015, the year of its creation, SaC had managed to obtain 2.7 million euros in funding, then extending to Australia and New Zealand. With this new acquisition, Yescapa, founded in 2012 in Bordeaux and present in Italy since April 2018, increases its offer reaching the quota of 10,000 vehicles available for sharing throughout Europe.
This acquisition represents a great accelerator for our reality also because very few foreign companies manage to successfully enter the German market. Thanks to this action we will be able to triple the offer of vehicles in Germany, an essential market, if we consider that over a quarter of recreational vehicles circulating in Europe are registered right here, comments Benoit Panel, President and Co-founder Yescapa. With the incorporation of the German activities of SaC and after the acquisition of a French competitor and the main Spanish competitor (Areavan) in 2019, Yescapa places a further step in affirming and consolidating its position as a major player in the market. of European camper sharing. With a view to a constant expansion policy, the beginning of 2021 also marks the launch of the service on the Swiss market: after France, Spain, Germany, United Kingdom, Italy, Portugal and Belgium, it is added to the list of countries present on the sharing motorhomes between private individuals including Switzerland.
A new market and a new challenge that also affects the Italian team firsthand, says Dario Femiani, Country Manager Italy Yescapa. From now on, the Yescapa teams of Italy, France and Germany will begin to take care of the Swiss territory, each for their own country of reference. A region that, albeit small in size, has a very strong potential both from the point of view of the destination and the offer of vehicles. We are also counting on launching the sharing service in other countries as well: our aims are towards Ireland, Austria, Croatia and Northern Europe.
Time to take stock An unpredictable year that has just passed for Yescapa and in general for the protagonists of the tourism sector on the move: sensational descents and stellar climbs that close 2020 with a positive sign, both thanks to the surge in registrations of new vehicles, and between July and September registered + 108% in Italy (+ 72% in Europe, according to data provided by ECF – European Caravan Federation), and to requests for rental of motorhomes, vans and converted vans. With a historic peak, reached in June, of 2,000 booking requests in Italy alone, Yescapa was able to count on a summer season which, accompanied by the obligation of safety and social distancing imposed by the health emergency, has looked to tourism in camper as an alternative to be able to move freely. Despite the black period experienced in the spring lockdown, the month of June saw us implement our staff in record time (+ 23%) to be able to absorb the flow of demand and keep the quality of the service offered to users high. Between 1 June and 30 September in Italy there was an increase of 90% compared to 2019, while beyond the Italian borders, Yescapa marked a + 300% of requests, explains Adrien Pinson Co-founder and Managing Director Yescapa. Record figures that allowed us to compensate for the losses incurred between March and April and close the year with a profit up 21%: 40,000 bookings for 2020 which generated a turnover of approximately 25 million euros.
January 20, 2021 (change January 20, 2021 | 09:56)
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