They are between 16 and 22 years old, and have a new kind of job. They are influencers on the TikTok social network. Followed by hundreds of thousands of people, they know all the tricks. “I think I’ll post my video around 5pm, because people usually leave class around 4:30 pm“, explains Sacha, 16 years old and 590,000 subscribers. These nine Tiktokers are grouped together in a successful collocation: the French House.

Housed in a dream setting, at the Château de Tressé, near Angers (Maine-et-Loire), they signed a contract: not to smoke, not to drink, and to fund their account permanently, up to four videos per day. “What brands buy is our influence“, summarizes Raphaël, 19 years old, 1.2 million subscribers. Louise, 21 years old and 933,000 subscribers, for example was paid by the clothing brand Boohoo a little more than 1,000 euros to wear a dress in a video .

Advertisement