From cars to animation: born in Ravenna – but that of Ohio (USA) – in 1956 he became one of the most famous and appreciated automotive designers in the world (from Opel to Fiat, his the Coup, up to the top of BMW design, first American to play this role), Chris Bangle makes his debut in the world of animation with Sheara, a short film (11 minutes and 20 seconds) that gives life to the Inanimatti, objects-characters, and has as its protagonist, precisely, Sheara, a very energetic and flat range of resources – explains the designer – that drags the audience into an overwhelming and hilarious battle with the characters Carta and Sasso, full of cultural and historical references. You can see it below, as well as on the dedicated YouTube channel.
The film, directed by Bangle himself, was conceived, written and scripted by Chris Bangle Associates, the consultancy firm in the field of design and design management that Chris, in love with Italy, founded with his wife Catherine in the historic village of Clavesana (Turin), after leaving BMW in 2009. Today Chris, as managing director of CBA, leads a team of designers and engineers who, together with the customers’ staff, animate the village, studio and residence of the designer himself, of the wife and their child. In 2020 Sheara was selected for the Pune Film Festival (India) and won the Special Mention for Animation at the Montecatini Film Festival.
Among the most sensational projects of the CBA is Reds, the electric city car presented at the Los Angeles auto show in 2017 and now under development for production and sale in China, the leading market for electric mobility. With Reds Bangle has introduced a revolutionary approach to car design, starting the process from inside the vehicle, so that the cabin is a wonderful place to live, work or relax, he explains. And he specifies: A space that has decided to become a car.
Together with Sheara, Bangle presents a series of collateral videos aimed at fans of animated films, in particular those interested in the connection between the work of animation and that of product and car design. Thinking Of (you can see it below) a 15-minute documentary that offers a direct look at the proceedings that led to Sheara and how the training of animation skills took place in a design studio traditionally dedicated to the automobile and the product. The video shows how animation has profoundly changed the mindset of CBA’s designers and created a new philosophy – called Objectomy – which proves to be a powerful tool for designers committed to creating emotional connections between the products they design and end users. .
Unboxing the Inanimatti (you can see it below) a short video podcast, the first of a series of deep dives into the fantasy universe exemplified by Sheara and introduced in the video Thinking Of. The series reveals the rules of the game and the principles behind the Inanimacts, so that the creative challenge that the CBA team experienced in this project can be shared in many types of artistic pursuits.
Sheara Music Video (also this you can see below) tells and shows the original music created for the film. was written and performed by Ben Dixen, assisted by the musicians Sergio Ponti, Mauro Mugiati, Brian Belloni and Leonardo Barbierato. The video was shot in Clavesana, in the Bengle home-studio.
January 13, 2021 (change January 13, 2021 | 15:28)
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