The Covid-19 and the Black Lives Matter movement dominate discussions on the social network Twitter in 2020. In France, the video showing the beating of a black producer by police officers was the most relayed tweet, according to a ranking of the social network. The # Covid19 keyword and its variants “have been used almost 400 million times around the world” doing “without surprise” the most significant event of the year, Twitter said in a statement.

The second most used keyword on the social network in the world was #BlackLivesmatter, from the American movement of the same name denouncing police violence against African Americans, including in France, where it was counted in 1, 5 million tweets. From last June, the movement was relaunched via social networks in the United States and then in the world after the death of George Floyd, a 46-year-old African-American suffocated by a white police officer during an arrest.

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“Political and societal issues also had an important resonance on the platform”, says Twitter. The social network underlines the strong mobilization, without giving figures, around the keyword #UighursLivesMatter “particularly relayed” in order to show support for the Uyghurs in China.

Regarding the most shared tweets, in France, the one incorporating the video of the beating of music producer Michel Zecler by police officers, posted on November 26 by David Perrotin, then a journalist for Loopsider, took the lead in the ranking of the most popular tweets. relayed.

Regarding its methodology, the American group indicates that it does not take into account “content offering rewards in exchange for subscriptions, retweets or likes (I like, editor’s note)”.

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Globally, the most relayed tweet – and also the most liked since the creation of Twitter – is the one posted from the account of American actor Chadwick Boseman announcing his death from cancer.

Finally, the most popular themes in France were entertainment, particularly television shows, video games and music. The K-pop phenomenon BTS confirms its anchoring in France, where the group was already the most used keyword in the music category last year.

Globally, K-pop accounts for 6.1 billion tweets in the past 12 months, Twitter points out.



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