More engines and more fashion in the control room of Altagamma. In the new Presidency Council led by number one Matteo Lunelli (Cantine Ferrari) and by a vice president for jewelery, Sabina Belli (Pomellato), Carlo Capasa (National Chamber of Italian Fashion) for fashion are added, with the Chamber also becoming partner of Altagamma, and Claudio Domenicali (Ducati) for engines. In addition to Giovanni Geddes da Filicaja for food, Claudio Luti for design, Aldo Melpignano for hospitality, Laudomia Pucci for talents and human capital, Dario Rinero for internationalization, Lamberto Tacoli for boating and Paolo Zegna. Not only Claudio Domenicali, CEO of Ducati Motor Holding, the new vice president of Altagamma for the engine sector, but Stephan Winkelmann, president and CEO of Automobili Lamborghini, also enters as the new Director of Altagamma.
The high-end world is looking more and more 360 degreesDomenicali, also president of Motor Valley, and Capasa are two professionals who join the Presidency Council of Altagamma which sees all seven sectors of Altagamma represented. Fashion and motors are two iconic sectors of Made in Italy and are also relevant sectors for the Altagamma sector – he explains to Corriere Motori Matteo Lunelli president of the Altagamma Foundation -, worldwide motors are the first sector in order of volumes with more than 500 billion euros and personal luxury goods / fashion the second with almost 220 billion euros out of a total of one trillion in 2020. And despite the differences in the business models of the different sectors, the Altagamma brands share the same high-end consumer and the values linked to product excellence and above all to Italian spirit.
Altagamma has always been intersectoral because it brings together 109 brands of excellence in different sectors of the cultural and creative industry. And in times of Covid we have all understood how collaborating is better, more useful, than competing. Similar partnerships will also be evaluated with other similar associations and in perfect communion of values. With the entry of Camera Moda into Altagamma as a Partner, we guarantee greater coordination between the two associations, but also the strengthening of our institutional representation and our ability to create a system.
As for the engines – continues Lunelli – in recent years we have strengthened their presence in Altagamma and today we are proud to be able to include Ferrari, Pagani Automobili, Lamborghini, Maserati, Ducati, Alfa Romeo, brands that with their history and prestige have the ability to give emotions to dream enthusiasts from all over the world. It was therefore important to increase the representation of this sector in Governance with Stephan Winkelmann, who for the first time joins the board of directors, thanks to his long history in Lamborghini.
Founding President Santo Versace, honorary president Leonardo Ferragamo, since 1992 the Foundation has brought together the brands of the High Italian Cultural and Creative Industry, a high-end sector in Italy worth 115 billion euros and employing 400,000 people. With a vocation to be spokesperson and ambassador of the values of the best of Made in Italy in the world.
December 4, 2020 (change December 4, 2020 | 13:46)
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