The pressure is strong on the government on Wednesday November 18, a week before Emmanuel Macron’s speech. The Black friday, scheduled for Friday, November 27, will it be postponed? This is what the Minister of the Economy Bruno Le Maire wanted on Wednesday November 18 in the National Assembly. A pressure surge on the big brands, in particular of online sales like Amazon and Cdiscount, but not an obligation. Legally, the government cannot force businesses to postpone Black Friday. In 2019, this weekend of promotions allows them, according to Bercy, to generate six billion euros in France each year.
Will the major retailers accept? When contacted, several online sales groups say they are considering moving Black Friday to December. For small businesses, the requested postponement is not sufficient. “These are bogus balances. This is an American-style, artificial operation“, explains Francis Palombi, president of the Confederation of French traders.
According to franceinfo, an important meeting is to be held in Bercy on Friday with representatives of supermarkets and non-essential businesses. There is talk of reopening them on Friday 27 or Saturday 28 November if the indicators of the coronavirus epidemic continue to improve. This will be confirmed by Emmanuel Macron a few days before, as well as the details of the new reinforced health protocol.