In addition to the health system, the second wave of the pandemic is putting the Italian automotive supply chain to the test again. Last summer’s incentives gave the market a shot in the arm, but the benefit ran out in a few weeks.


Now we are back to dealing with an abrupt economic slowdown and the prospects are far from encouraging. Analysts expect a decline in the Italian market in 2020 of over 27% compared to 2019, which means a loss of more than half a million cars and a total of new number plates below one million and four hundred thousand. Worse for the car? No, worse for the country, given that for every 100,000 unsold cars the taxman loses 500 million euros in VAT (source Unrae).


Not everyone in the industry reacts in the same way. On the one hand there are the sales networks: the first line on which the crisis is impacting. The dealers accuse very heavy decreases in the collection of orders. Obviously, those who sell are asking to refinance immediately, for the latter period of 2020, the incentives and to relaunch the state initiative more strongly in the next year. The houses can afford a broader view. The contacts that the representatives of the manufacturers have with the government, meetings defined as very serious and concrete, balance the pessimism.


The discussion focuses on an incentive system which retains the known framework, but has the resources to last at least six months. Also because, apart from the pandemic, scrapping older and more polluting cars is good for the environment and improves safety on the roads. Someone, in addition to asking, gets ideas: Hyundai, between and cars, and Piaggio, between the two wheels, for example, are equipping their direct e-commerce platforms. To try to better understand the moment we are experiencing and interpret the future, here are eight speeches by as many players in the car market in Italy.

Maurizio Carletti – Piaggio: _We reach our customers at home

T he world of two wheels, when we get out of the pandemic, it will be stronger. a profound change is underway: motorcycles and scooters, conventional or electric, will be the preferred answer to the demand for sustainable, individual and economic mobility. Of course, the market today suffers and there are no government interventions on the horizon, which would however be desirable. Thus, also to support our dealers, we have introduced a new platform: the customer can buy his vehicle directly from home. The finalization of the operation, then, is always up to the concessionaire.

Andrea Crespi – Hyundai: Incentives are needed in 2021

Incentives are also needed in 2021. It is essential that decision makers speak with market players and sector experts. We need concrete and rapid measures that will restart the sector. At Hyundai we are building affordable and innovative solutions. For example, Hyundai Italia has developed the Click to Buy platform where you can buy one of our cars without leaving home. We were chosen by Hyundai as the market to develop and launch the project. We are proud and convinced that this tool will also be an advantage for our network.

Gaetano Thorel – PSA: Intervention on urgent taxation

Incentives are good for the environment. In the two months of operation of the government measure 113 thousand old cars were scrapped against 28 thousand in the same period in 2019. It was a success. I would also extend the bonus to used cars, as long as Euro 6. In our country, by now, we are ready for the electric evolution, but it will have to be done gradually. Above all, motorists must be given the opportunity to recharge the car, if using the electric. This is why planning and intervening on taxation and various charges that weigh on the urgent car.

Plinio Vanini – Autotorino: Sales fell by 80%

The situation is becoming more and more complicated. The recognition of the public utility value of our category allows us to be open, but sales are plummeting by 80%. If there are no immediate interventions, for example by immediately sharing the funds of the residual eco-incentives (those attributed to bracket 1, electric cars) we risk starting to request refreshment funds. From January we expect new incentives, with adequate financial endowments and new criteria in line with the expectations and possibilities of the buyers.

Roberto Pietrantonio – Mazda: Bonuses are also good for the country

The 2 months of incentives were of enormous help for the market and for the state: the taxman benefited from it with 58 million euros of VAT. In November, orders collapsed: we are down by 40%. For this, immediate structural interventions are needed to be included in the budget law, together with greater stability and planning. Having a certain vital horizon. Furthermore, the new homologation standards for emissions will have to be discussed with the government. Sales and distribution will be increasingly digital, but dealers will remain indispensable.

Santo Ficili – FCA: We need to give continuity to aid

In Italy, the demand to replace the fleet, which has always been stable, collapsed with Covid-19. To return to previous levels, demand must be stimulated with new products and new technologies: the electric, the hybrid, the mild hybrid. The stimulus, remaining in terms of emissions, must also come from the improvement of petrol and diesel engines from an ecological point of view. The purchase support was very useful, but we need to build something more stable to give continuity: we hope for greater stability of the incentive.

Leonardo Buzzavo – Universit C Foscari: To overcome the crisis
it takes flexibility

To close this unfortunate year in the best possible way and look for a restart the next, flexibility must be increased. Industrial, financial and organizational flexibility. We must and must be flexible in structuring the incentives that will have to be launched in 2021 as a short-term measure to support the car market. We must and must be flexible in intervening on the tax structure of the automotive sector to meet the needs of the manufacturing world. And greater flexibility for dealers who will have to evolve their business model that is too plastered.

Michele Crisci – Unrae: Structural measures must be taken

The funds for the 2020 incentives are over, those for the eco-bonus remain, that is, for cars from 0 to 60 grams of CO2. This experience has taught us that the scheme works – but it needs fine-tuning – and that government initiative pays for itself. Our association in contact with the government: for the immediate future, we are discussing the interventions to be included in the 2021 budget law; for the medium term, we are proposing structural measures, such as a new taxation for company cars and Fast Charge charging infrastructures, which will be part of the Ricovery Fund.

November 16, 2020 (change November 16, 2020 | 12:27)