Ready for the revolution. From now until 2025, the Ald group sees itself as more ecological, digitized, inclusive and devoted to electricity. The presentation of the strategic plan for the next five years becomes a window on the future of a big long-term rental company.
Not quite the best time for ambitious projects – or perhaps yes, precisely because the climb is essential – but the French giant tries, in the spirit of it we will come out better. We see a fantastic opportunity to gain new room for growth, says Tim Albertsen, CEO of the company, who confidently utters an inflated word: resilience, the ability to absorb shocks without breaking. The bright future – he continues -. We have five exciting years ahead. In a remote press conference, Albertsen, together with his deputy John Saffrett and CFO Gilles Momper, illustrates the four pillars of the company line: customers (to be loyal), growth (to be strengthened), social responsibility (to be nurtured), performance ( to improve).
Ald looks at all targets: multinationals, small and medium-sized enterprises, employees of companies, individuals. In 2019 it reached 1.8 million contracts; for 2025 it aims at 2.3 million. Above all, it wants to win over individuals with its Ald Flex program, a flexible and medium-term rental solution. He plans to sell or rent 30% of his used car fleet. Net of some uncertainties about 2021 due to the lockdown, from 2022 we should see a general recovery of the economy, explains Momper.
If Europe is the reference market, time to look elsewhere to expand: to Asia, for example. With the ambition of being present in 50 countries around the world, compared to the current 43, between now and the next five years. Among the extra-financial objectives, increase the involvement rate of its employees and bring the share of women in management to 35%.
Then there is the world that Ald imagines: more technological and eco-sustainable, also with its contribution. The company will increase investments in digital by three percentage points (from 20 to 23%), for 66 million euros. Last but not least, electric mobility: for us necessity and opportunity, describes Momper. By 2025, Ald wants 30% of his new contracts to be for electric, hybrid and hydrogen car rentals. Thus it will have reduced carbon dioxide emissions by 40%.
November 13, 2020 (change November 13, 2020 | 14:42)
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