They are called Qwant, DuckDuckGo, Lilo, Ecosia or Seznam. They have just written to the European Commissioner for Competition, Margrethe Vestager, to protest against the auction system to which Google subjects them to have the right to appear on Android smartphones.
These European search engines, competitors of the almighty Google, you may be using them on your smartphone. But if you have an Android device, you have noticed that you have to choose the one that interests you when you initialize the device. This is called the “Choice Screen”. This is the consequence of the conviction in 2018 of the American giant by the European Commission, for abuse of a dominant position.
What you don’t see is that, in order to have the privilege of appearing in this “Choice screen”, the engines in question are regularly put in competition. Every three months, they have to participate in auctions and only those who pay the most have the privilege of being part of the selection.
Today, people no longer want this system. They denounce an unfair and ruinous mechanism which, in passing, fills the pockets of Google. They therefore decided to alert the European Commission. This is not, at this time, a formal legal action. Maybe one day ?
Meanwhile, in the United States, a somewhat similar affair puts pressure on the two giants Google and Apple. This time it concerns the iPhone. The US Department of Justice has just filed a complaint, described by the New York Times, against the two monsters of Silicon Valley. Reason: For several years now, Google has paid Apple astronomical annual sums, ranging from $ 8 billion to $ 12 billion, in order to qualify as the exclusive default search engine on iPhones.
Whenever you search the internet on an iPhone with Safari browser (owned by Apple), you are unknowingly using Google Search (owned by Alphabet / Google). Again, this is not very good for the competition.
We will see what justice will decide. In the meantime, Apple could try to develop its own search engine, in order to do without Google. But when we see that this is what they have been trying to do for years, without much success, with GPS mapping, we say to ourselves that it is not won …