In the face of Covid. They don’t say it out loud, but the vintage summary for camper manufacturers is this: blocked until May by the lockdown, in three months they made up for lost time. Over a million motorhomers flocked to Italy during the hottest months, while the sector achieved surprising figures: + 50% in June, even + 104% in July. Thanks also to a winning campaign on the radio and on social media, in August we reached a total of + 3% compared to the first eight months of 2019, with 6000 units registered, explains Gianni Brogini, marketing director of the caravan and camper manufacturers association, more than satisfied. (APC).
350 exhibitors at the Optimism Show
in this context – and to send out a signal of optimism – that the Salone del Camper in Modena opened on Saturday, with 350 exhibitors. There is time until 20 September to see the news live – and in maximum safety -. Headlights focused on the Trigano Group, in particular the Elnagh house, which celebrates its 70th anniversary with a celebratory series dedicated to the Magnum and semi-integrated motorhome ranges with T-Loft overhead door; then FCA with the classic Ducato, the most selected and award-winning camper base ever, which technically evolves with the MY2020; again Made in Italy with the Tuscan company Giottiline which presents its new range of Van and the compact 330 from the successful Siena range; the German giant Carthago arrives with its latest births while the rampant Blucamp presents four profiles of the Ocean series alongside the Laser 600 and Laser 600 Max vans.
The most popular camper vans
The big news in recent years are camper vans, confirms Brogini. Habitable vehicles set up inside the body of a van, which have reached 30 percent of the European market. Slightly larger than a minivan, with higher speeds and lower fuel consumption than a traditional camper, they are winning above all the young public, who want to upgrade from the tent. There are many models to choose from. Volkswagen’s most popular California 6.1; Fiat Ducato Camper Van; Mercedes-Benz Marco Polo; Ford Transit Custom Nugget.
On the hunt for new fans
Paradoxically, the Covid era represents an opportunity for the entire camper and caravan sector, confirms Ludovica Sanpaolesi, general manager of manufacturers. Many people have approached the world of the camper for the first time, experiencing the wonder of an itinerant holiday in contact with nature. One of the Association’s missions will be to consolidate and extend the audience of those who became campers almost by chance: many only had the aim of taking holidays in complete safety with their family but they then discovered that the camper represents a tool fantastic for enjoying holidays, nature, culture and sport.
The success of the Airbnb for campers
A success confirmed by the numbers of the Yescapa camper sharing platform, with over 7,800 vehicles available: the summer now running out has seen a surge in booking requests, with peaks of 150% compared to the same period in 2019, largely by newbies who have decided to try the itinerant trip for the first time. Many choose the sharing service as a first step to gradually approach the decision to purchase their own vehicle, says Benoit Panel, president of Yescapa.
The Camper Valley between Florence and Siena
the boom of the camper, a vehicle that allows you to travel in freedom but in the safety of a traveling home. This is good news for the approximately 6,000 Italians who work, directly or indirectly, for the mobile holiday supply chain in the Camper Valley between Florence and Siena. A sector today in the hands of large foreign industrial groups, which still rely on the mastery of Made in Italy craftsmanship. Ute Hofmann, CEO of Laika commercial area, confirms that the Casciano plant in Val di Pesa has resumed activities at full speed with new medium-high range products: The Ecovip series, elegant and innovative with a marked Italian design is contributing to increase brand awareness across Europe. The new Kosmo Campervan range caters to an audience of young couples who manage spaces in a versatile way. Laika will not be in Parma but engaged in a campaign in favor of Slow travel. More than a fashion, a promise.
September 14, 2020 (change September 14, 2020 | 12:57)
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