Some technologies are used because they can, not because there is an imperative to do so. Anyone who considers the hype that prevailed around foldable cell phones, at least in the smartphone industry, may easily come to the conclusion that the devices were built because flexible displays can be manufactured.

But the folding phones have actually found a fan base, which is why the market leader Samsung is now adding a new, large folding phone: the Galaxy Z Fold 2. The manufacturer listened to the wishes of the users who bought the first version, the Fold. The most important wish for the new generation: a larger screen in front.

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Because the device is a kind of hybrid. When it is closed, it looks almost like a normal smartphone; when it is opened it looks more like a small tablet. Now there is a 6.2-inch screen at the front, which is, however, relatively narrow. As is common with premium devices today, it takes up almost the entire front.

The inner screen has also become a bit larger, 7.6 inches (a good 19 centimeters) allow apps to be used in parallel, as with the predecessor. The software is therefore also important, says Marketing Director Mario Winter, only intensive cooperation with companies like Apple and Google makes it possible to adapt the apps of these providers and the operating system accordingly.

The Z Fold 2 is certainly not a device for the mass market; the high price of 2000 euros speaks against this. It can be compared with the Nokia Communicator, also a cell phone that can be opened and that was launched in 1996 and cost a mere 2700 marks at the time. The target group, which was mainly in business back then, is very loyal, says marketing man Winter. Premium products like this also had an impact on the brand as a whole.

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That can’t hurt, because the competition doesn’t sleep either.