‘a tribute to Italy of the restart. A tale of natural and architectural beauty, culture and history, design jewels (cars above all). With the initiative With Italy, For Italy – 21 views for a new driveLamborghini looks to the future conveying a message of optimism. Starting next September, Italian stories and places will be communicated by the Bolognese house in a fresco made up of 21 visions. The project involves twenty of the major talents of tricolor photography – professionals of the fashion, travel, architecture image, but also photojournalists and automotive image experts – called to interpret the uniqueness and excellence of the 20 Italian regions

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The objectives of the photographers of the project- directed by Stefano Guindani – immortalize cars that have written the history of Lamborghini. A few examples? There will be real icons such as the Miura and the Countach signed by the “pencil” of the Marcello Gandini design, or the Diablo. But the photographic sets also feature the most recent cars of the House such as the Aventador Svj, the sport Suv Urus, the Huracan is the latest “born” in Sant’Agata Bolognese, the Sin Roadster. As Katia Bassi, marketing and communication manager of Automobili Lamborghini explains: “We have decided to put the strength of the brand and the power of our communication channels at the service of the country, to contribute through the talent of Italian artists to enhance Italy at the level global”

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The story in images of the 20 regions and 20 Lamborghini models it will be completed by a cameo by Letizia Battaglia, one of the most authoritative faces of international photography, known for her photo reportage on Palermo, champion of civil battles and first European woman awarded in New York with the “Eugene Smith” Prize, the famous photographer of Life La Casa has chosen it to tell its beloved Palermo, in search of immortal shots together with an Aventador SVJ. The first photo shoots started in early June and will end by August, to be promoted on the Casa del Toro communication and social media channels from September

July 17, 2020 (change July 17, 2020 | 3:26 pm)

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