For over 70 years, BCA, the leading multinational B2B automotive sector with over one million cars sold every year, has brought together supply and demand in Europe through the efficient and transparent auction mechanism, and for 20 years has also brought this experience online . To understand how to resume the used car market after the lockdown, BCA turned to the most important Italian traders – developing a structured instant survey, based on individual calls and an online questionnaire. The sample (123 respondents) was analyzed by dividing the answers by company size (top buyers / small buyers) and geography (north / central-south). The survey reveals a rather surprising picture.
In an unexpected and extreme situation, which lowered the dealers’ confidence index by 30 points between January and April, remarketing professionals are relatively optimistic, and declare themselves ready to take advantage of the opportunities that will be created with the full reopening. The car market is a complex system that works thanks to a perfect balance between sales, after-sales and remarketing. The used business is a fundamental element, because it guarantees the rotation (and supports the value) of the cars brought in exchange by customers – says Barbara Barbieri, managing director of BCA Italy -. Our research shows that the sector operators, despite the enormous difficulties of the moment, believe in recovery and are preparing to invest in the used business. This is a positive sign for the whole market.
May 19, 2020 (change May 19, 2020 | 3:20 pm)
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