On the run on two wheels. After the rigors of the quarantines in the cities, the desire to take back the great spaces and leave for the holidays or even just for a great weekend. But at the same time the concern arises to avoid crowded destinations. So what to do? A valid solution always to rely on experts: and here are the proposals of WeRoad for lovers of motorbike travel, a startup that has been revolutionizing tourism routines for 3 years: in a short time it has brought around 15 thousand around the world WeRoaders, mainly Millennials. We start in small groups, homogeneous by age, and we experience journeys in search of the lesser known, of the hidden but safe itinerary.

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Thirty possibilities: with own motorbike or rented

WeRoad’s new Destination Italia project – 350 thousand followers on Instagram and 400 thousand fans on Facebook – a call that involves tourists, operators in the sector, small restaurateurs, inn managers and B & b to build Italian itineraries that support local tourism in the beautiful country: su all the proposals really stand out the special motorbike itineraries. Whether you choose to stay out for a week or a long weekend (3-4 days), you can participate with your motorbike or request a rental: each group of travelers will be accompanied by 2 motorbike travel experts who know the areas and will be able to indicate the best and most suggestive routes, as well as by a WeRoad coordinator. Among the first available destinations: Tuscany, Puglia (Salento), Alps, Umbria, Sicily. There are 30 Italian itineraries already available and bookable on the startup website (another 70 are proposed worldwide), and are designed to cover the entire territory of the peninsula, so as to also allow travel a few kilometers from home.

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A road between the crags of the Val d'Orcia in Tuscany
A road between the crags of the Val d’Orcia in Tuscany

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Small operators involved to leave

That of WeRoad is an organizational effort that aims to combat the tourism crisis: in 2020, it is calculated, the sector could lose 60% of its customers and turnover. Supporting those who make the system around the world of intelligent travel an important goal. For this reason, in WeRoad’s motorbike journeys, we will get in touch – with due caution and health precautions – with real people who are trying to restart their hospitality businesses and restaurants: We will find out how fresh pasta is made, at get to know the small winemakers of Chianti, to discover particular and unusual experiences – promise the creators of the tours -: as a lesson in Apulian cuisine to learn how to make orecchiette, or a day in a Campania dairy to produce buffalo mozzarella. The startup aims to involve at least 5 thousand Italians in customized travel, many of them motorcyclists. There will also be Vespa tours. And for those who don’t want motors, by mountain bike. You will stay mainly in holiday homes, to better respect the distancing imposed by the anti-pandemic measures. To celebrate the restart, those who book a trip this week (excluding express itineraries) to one of the destinations departing by 30 August, will have a special discount of 150 euros. It will also be possible to book by paying a deposit of only 100 euros, instead of 30% of the full value of the trip as usual.

A community of guests and travelers

The initiative, we said, not only involves potential tourists, but also and above all small operators in the sector, threatened by an unprecedented economic crisis: according to the latest Report of the National Confederation of Crafts and Small and Medium Enterprises (Cna ), 25 million fewer foreigners will visit Italy between June and September, for a drop in turnover of over 25 billion. This is why WeRoad wants to recreate a community of guests and travelers united by a new relationship of trust and mutual support, to face together this strange summer in time of coronavirus. Bodies, sector operators and travelers can all offer experiences and collaborations on the startup website.

June 10, 2020 (change June 12, 2020 | 11:10 am)

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