Facebook has been facing increasing pressure for several weeks to better regulate hate content from civil society, some of its employees and even companies.
Facebook took a turning point on content moderation on Friday, June 26. The social network has announced that it will ban more types of hate messages in advertisements. He also plans to add warnings to problematic posts he leaves online.
In addition, the platform will now remove ads that claim that people of certain origins, ethnicities, nationalities, gender or sexual orientation pose a threat to the safety or health of others, said its CEO Mark Zuckerberg in a speech broadcast on his Facebook profile (in English). Five months before the presidential election in November, he also pledged that his teams would be mobilized to counter any attempt to maneuver to suppress the vote (especially of minorities).
Facebook has been facing increasing pressure for several weeks to better regulate hate content from civil society, as well as some of its employees, users and customers. Food and cosmetics giant Unilever announced Friday (June 26) that it will stop advertising on Facebook, Twitter and Instagram in the United States until at least the end of the year, evoking a “polarized electoral period”. The Anglo-Dutch company thus becomes one of the biggest companies to join a growing list of brands that have chosen to boycott the social network led by Mark Zuckerberg.