Alone in her bedroom, Kelly, 12, tirelessly repeats the same movements. A choreography of just 15 seconds that she will share on the TikTok app. For the teenager, it’s a real passion. Founded two years ago in China, TikTok is the most downloaded application in 2019. It already has more than 800 million users. Very short videos, less than a minute long, with a wide variety of content: dance, song, humor and even more recently, in reaction to the news, political messages against racism.
A very trendy application that is attracting more and more young people. Among them, Sacha, 16 years old and 300,000 subscribers, is what is called an influencer. For him, TikTok is more than a hobby. That day, he participated in a filming in a castle rented for the occasion. His video will be seen by hundreds of thousands of people. TikTok, a social phenomenon behind the fortune of Zhang Yiming, a Chinese businessman now multibillion. It is thanks to the popularity of its users that the platform is paid. Since its launch, the app has already been downloaded nearly 1.6 billion times worldwide.