Sure a video which made tens of thousands of views, the merchants of L’Aigle (Orne) appeal to their customers. “There were parodies circulating on the internet on the air of I Will Survive, I told myself that it corresponded well to their state of mind “, explains Stéphanie Ballay, author of the video.
“We stayed two months with little or no figures, so it was very difficult. We had to do something to bring people back and we can get out of it”, specifies Maxime Henrich, president of the commercial union of L’Aigle. After two months of inactivity, L’Aigle traders lost on average between 60 and 70% of their turnover. More than a cry for help, the merchants of L’Aigle wanted to convey a message of hope, a cry from the heart for their profession and for their city.
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