Some chose humor, others video games, fashion or travel. They are welcomed as rock stars at each public appearance. They often invented their own craft between the four walls of their room. Famous or anonymous, why do youtubers fascinate young people? What influence do they have on adolescents? France 2 met Léna, for whom the “thing”, it’s the fashion.
She is 23 years old and her career started with her parents. This is where she made her first videos. Camera, editing, Léna learned alone how to animate her own channel on YouTube. In a year and a half, his site has grown from 1,000 subscribers to over 300,000. Today, he has accumulated 1.2 million. Subscribers are the fans. Those who follow you on the Internet sometimes 24 hours a day. In her videos, Léna talks about rags, but also about her daily life, her blues, her tips, her girls’ complexes. And to continue to interest its community of subscribers, Léna has its recipe. “I am quite spontaneous and natural. And I think I have a bit of a normal life and, I think it pleases too”, she explains. Many youtubers make a living out of their livelihood, but few make a fortune. Out of the 60,000 existing in France, barely a few hundred would live well.
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