The RAV4 became part of the Toyota models that achieved eight-digit sales. The cumulative best-selling SUV exceeded 10 million units at the end of February this year, thanks to the five generations of the vehicle produced since 1994. A result that translates into Italy in a milestone of over 225,000 units for one of the models that marked the history of Toyota in our country. As Toyota’s global model, the RAV4 has gone from strength to strength since its launch. Having originated the market segment for new types of compact, agile and versatile SUVs, it has continued to set standards, with sales that have reached new heights. In 2019, the RAV4 was not only the best-selling SUV in the world, but also the fourth best-selling car ever.

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North America by far its strongest market, with over half a million annual sales (535,000 in 2019), followed by Europe (133,000) and China (127,000). In Europe, the sales count of the RAV4 has exceeded two million since 1994, while the latest fifth generation model, introduced in early 2019, has set a new annual record of over 130,000 units. This year the RAV4 range will mark an important evolution with the launch of the new RAV4 Plug-in Hybrid, offering customers even greater potential for fully electric driving with zero emissions and zero fuel consumption.

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April 10, 2020 (change April 10, 2020 | 11:21 am)

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