We hope for normal rhythms for October and the possibility of being an opportunity to relaunch the automotive sector. The coronavirus emergency pushes the Milano Monza Open-Air a little further on the calendar, the motor show that, born from the end of the Turin experience of the Salone del Parco Valentino (a formidable success in terms of visitors, but unwelcome to a part of the political world of the city) this year was supposed to take place from June 18 to 21, in fact, between Milan and Monza. In agreement with the ACI, the Municipalities of Milan and Monza and the Lombardy Region, the organizers moved the event in the days between 29 October and 1 November.
We will work to make sure that the event can be a good sign of restart and that it can involve the territory, as well as the automotive sector – explains Andrea Levy, creator of the innovative open-air and family-friendly formula of the Valentino Park Show and patron of the Milan Monza Ope-Air -. It will be four days of dynamic show, thanks also to the parade routes that will pass among the public and to the innovative use of the Formula 1 track. Also in the unexpected autumn version, the motor show confirms the dynamic setting and the program, whose peak will be reached with the President Parade on the Monza circuit, Thursday 29 October: the parade of previews, which will also be the protagonist of a television program.
While traditional showrooms show a gradual decline in interest from manufacturers and the public throughout the world, the popular and democratic formula (no overwhelming self-celebration of one brand over others, sober and uniform exposure, direct contact with the public) motor show created by Levy goes in the opposite direction. The manager talks about a dynamic hub for the Italian automotive system. Right now, so dramatic for families and difficult for businesses – adds Angelo Sticchi Damiani, president of the ACI – we have a duty to see and think about the future. The necessary postponement of the MiMo at the end of October represents the will to resume thinking and propose the mobility of the coming years. With Levy and the other institutional partners we are working to be the first major European automotive event to restart and to offer operators and the general public an important opportunity for discussion after this crisis.
The possibility has been confirmed for car manufacturers to let their public test their models in a special test drive area, where there will be an area dedicated exclusively to electrified cars, from hybrids to electric cars. While an exclusive circuit will be made available to the press, the media drive circuit, which includes the Monza track (to simulate the highway), the ancient high-speed ring (for tests on rough road surfaces), and the avenues of the Monza park.
The password of the MiMo2020, says Levy dynamism: Continuous dynamism, for 10 hours a day. The parades of the new series will alternate with sports parades, the show of classic cars and prototypes. A show that will have its beating heart in the paddocks next to the pits of the Monza track, which will host the stands of car manufacturers, partners, motorsport queens, designers, car museums and large private collectors and supercar owners.
Food areas and spaces dedicated to children complete the program. For families – explains Levy – dedicated packages will be offered for sale that will guarantee entry and parking in the Monza park at a special price, considering that when you return to travel you will do so by privileging your own car. All types of tickets and packages for the October edition of the MiMo are already available on the TicketOne platform.
Milan will be involved in the event during all four days of the event, with dynamic events and exhibitions. An in-depth study on electric mobility will be organized – Levy anticipates -, with a focus reserved for full electric and hybrid cars. On the streets of the city platforms will be installed with new products, prototypes and supercars, in a sort of open-air museum that will flow from Piazza del Duomo to City Life, passing through Sempione Park, via Montenapoleone and Corso Venezia. We look to the Milan – Monza Motor Show with the desire to savor the joy for an event that will be able to involve enthusiasts and families and contribute to the revival or the automotive sector – says Geronimo La Russa, president of the ACI Milan -. It will be a great opportunity to start again and show the world how our territory can react and get up again. The Automobile Club will also open the doors of its headquarters (in corso Venezia, ed) to welcome those who want to retrace the glorious history that binds Milan and the world of motors for over a century.
April 9, 2020 (change April 9, 2020 | 11:22 am)
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