This decision, taken at the request of the government, aims to lighten the internet network, which was severely tested by the coronavirus crisis.
The launch was scheduled for Tuesday, it will not take place until April 7. The American giant Disney announced, Saturday, March 21, the postponement of the launch of its Disney + streaming platform in order to ease the pressure on network infrastructures, severely tested by the coronavirus crisis. “At the request of the French government, we agreed to postpone the launch until Tuesday, April 7, 2020”, Disney said in a statement.
For the other European countries where Disney + is launched on Tuesday (United Kingdom, Ireland, Germany, Spain, Italy, Switzerland and Austria), measures will be taken “to reduce the overall use of bandwidth by at least 25%”, Kevin Mayer, who oversees the Disney content, streaming, distribution and marketing department, said in this release.
The group, with these “proactive measures”, responds like this “at the request of the European Commissioner for the internal market Thierry Breton to support the collective effort for the proper functioning of broadband infrastructure”. “In the coming days, we will be monitoring Internet traffic and working closely with ISPs to further reduce speeds if necessary and to ensure that they are not overloaded with user demand”, Disney concludes.
Several online video and television players have announced similar measures in recent days, such as Netflix and Google (parent company of YouTube), in order to avoid the risk of network congestion linked to the containment measures imposed in many countries to counter the coronavirus pandemic. In France, the pay TV group Canal + has also taken steps to reduce the use of bandwidth by its subscribers.
With this platform, launched with fanfare in November in the United States, Disney moved into the disputed streaming sector where it quickly found its place, with nearly 29 million subscribers a few months after its launch in the United States, Canada, Netherlands, New Zealand and Australia. It can draw on a particularly rich catalog with films from the Star Wars saga, Marvel series, Snow Queen, Pixar films, The simpsons, without forgetting classics like Snow White or Cinderella.